A STUDY OF THE INDIAN RURAL VS. URBAN SECTOR WITH REFERENCE TO MASLOW’S NEED HIERARCHY THEORY: BASIC NEEDS

RURAL SECTOR The basic needs of food, clothing and safe drinking water are fulfilled in the ratio of 65%. While the basic need related to transport is fulfilled in 68.4%. Thus, people are facing the crisis for shelter in the ratio of 20%. Here, we have a observation that people are aware of their needs due to government programmes launched to provide them rehabilitation, safe drinking water, buses as the central mode for communication. They live in thatched houses made of bricks. They have source for safe water from hand pumps or water line system far from their area.

URBAN SECTOR In the case of urban sector the needs of food, clothing and shelter Are fulfilled in the ratio of 91%. The difference of 9% is in the case of shelter, where people are living in depleted condition .The shelter needs of the people are fulfilled in the ratio of 82%, which is above the rehabilitation from rural sector in India. In the urban people are aware of the basic needs but face crisis for safe drinking water, hygiene etc. The people have all modes of transport to travel. They prefer to travel more by their own means in the ratio of 57%, cycle 45% and other modes of transport in the ratio of 24%.

SAFETY NEEDS

RURAL SECTOR The safety needs with respect to disease, poverty and financial aids is fulfilled in the rural in the ratio 33%. They are able to fight against diseases through Government Hospitals in their area. They face shortage of money as the money lenders are the main source for financial aid to them. The cleanliness is more acute problem with drains overflowing can lead to spread diseases in the area.

URBANSECTOR In the case of urban area people are satisfied with the medical facilities. The ratio of medical facilities is found 62%, which is twice from the rural sector. For specialized disease people move to metro cities for treatment. The people show more of stability in employment and financial aspect as they are satisfied with the present situation.

SOCIO BELONGINGNESS

RURAL SECTOR According to the survey people are traditional and make decisions on the basis of their group committee suggestions. They are more custom driven. They are aware of the family planning system, education for girl child, to make her independent. But they need facilities and money to overcome the backwardness. They show a high level of socio belongingness in the ratio of 77.7%

URBAN SECTOR In the case of urban area it is 67.7% which is less than the socio belongingness from the rural area. This is due to mixture of modern and traditional family found in the cities, people are educated, working in the organisation, having small family which shows they are more career oriented and have a outward living.

ESTEEM NEEDS

RURAL SECTOR Most of the rural folk have a high level of esteem needs in the ratio 56%.They are more involved in meeting out the basic necessities for their livelihood. They require a better status for their children and themselves. They hold a very insignificant reputation in today’s modern society.

URBAN SECTOR In the case of urban area the level of esteem needs is in the ratio of 68.8%. This shows that urban people aim for self growth and initiative in their life and want to reach a level which can provide them fame and money.

SELF ACTUALIZATION

URBAN SECTOR In this type of need personal fulfillment and growth takes place. This is very rare in the rural scenario. According to the survey the esteem and self actualization needs shows 13% of percentage growth.

RURAL SECTOR The data collected from urban people who aim for self recognition is 27%, which shows that people are aware of the self actualization and for them self actualization is more focused on monetary aspect than self achievement.

Representative APR 391%

Let's say you want to borrow $100 for two week. Lender can charge you $15 for borrowing $100 for two weeks. You will need to return $115 to the lender at the end of 2 weeks. The cost of the $100 loan is a $15 finance charge and an annual percentage rate of 391 percent. If you decide to roll over the loan for another two weeks, lender can charge you another $15. If you roll-over the loan three times, the finance charge would climb to $60 to borrow the $100.

Implications of Non-payment: Some lenders in our network may automatically roll over your existing loan for another two weeks if you don't pay back the loan on time. Fees for renewing the loan range from lender to lender. Most of the time these fees equal the fees you paid to get the initial payday loan. We ask lenders in our network to follow legal and ethical collection practices set by industry associations and government agencies. Non-payment of a payday loan might negatively effect your credit history.

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