CRM analytics: The fuel for the engine. CONCLUSION

In essence, that is all that has to be done: from having a customer strategy, to understanding the buying process, to taking action and then learning from it to feed back into the strategy. But it is important to remember that this type of work does not have to wait until there is an IT infrastructure in place; the analytical work can start today and the learning can commence tomorrow.

CRM is certainly the biggest challenge facing companies at the moment and although the hardware and software are vitally important to the future success of these initiatives, the author hopes that he has demonstrated that, without the analytics to drive them, the impact of such systems will be significantly weakened.


Representative APR 391%

Let's say you want to borrow $100 for two week. Lender can charge you $15 for borrowing $100 for two weeks. You will need to return $115 to the lender at the end of 2 weeks. The cost of the $100 loan is a $15 finance charge and an annual percentage rate of 391 percent. If you decide to roll over the loan for another two weeks, lender can charge you another $15. If you roll-over the loan three times, the finance charge would climb to $60 to borrow the $100.

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