CSR MAKING GOOD BUSINESS SENSE IN INDIA: OPPORTUNITY TO GROW(3)

Unlike previous days, he started practicing double cropping along with vegetable cultivation in a large scale. His land remains green throughout the year. Now he earns about Rs. 80000/- a year.

Increased income has also enhanced his quality of life. He stresses on education of his young son and sends him to school regularly. He also owns a number of assets like electric connection, television, radio, etc in his house. He gives all the credit to Vedanta for the improved life.

“Vedanta’s intervention has helped not only me but also other farmers in the area. Besides one youth from each displaced family has been trained and given a job in the refinery, adding that a total of 2,500 local people have found employment in the refinery project till date. “While about 2000 people had got direct employment at the refinery in Lanjigarh, over 2000 others were getting indirect income generating opportunities,” Vedanta has also started the ‘Sasya Silpa Abhijan’ an initiative of vegetable cultivation, run in collaboration with the Asian Institute of Sustainable Development to give a boost to agriculture in the area. “On an area of 550 acres of land, nearly 500 farmers are participating in the project as partners,” Source: report in the Statesman on July 16th. 2008

 

Representative APR 391%

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